The Purpose - the overall goal of the event, including what the event is for, who the target audience is, and what the desired outcome is. It should also include any specific objectives or milestones that need to be achieved.

Planning - the logistical details of the event, including the date and location, budget, vendor selection, and schedule of events. 

Promotion - the marketing and promotional strategies for the event, including how to reach the target audience, what channels will be used, and what the messaging will be.

Profit - the financial aspects of the event, including the budget, projected revenue, and expected expenses.